The World Health Organisation has identified Distracted Driving as an important risk factor in road traffic injuries. Mobile phone usage is a primary source of driver distraction, as it takes drivers’ attention off the road, making vehicle occupants more vulnerable to road crashes. Even though it is such a significant road safety risk factor, we have very little knowledge about the extent and nature of the distracted driving in India.
SaveLIFE Foundation partnered with Vodafone India Limited, one of India's largest telecom companies, to address the issue of distracted driving caused by mobile phones. The partnership has three elements:
A National study on mobile phone usage, patterns, and behaviour while on the road
Education & Awareness
A short public service film to discourage use of mobile phones while driving
A mobile application to eliminate distractions caused by mobile phones while driving
We ignore our mobile phone when we are in a movie theater, in a meeting with the boss, or hanging out with friends, but we do not ignore it when we are driving. Ignore your phone where it really matters.
The goal of the Vodafone-SaveLIFE Road Safe mobile app is to provide members of the public a tool to eliminate distractions originating from mobile phones while driving.