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Milestones: The SaveLIFE Podcast and any future podcast videos

Milestones: The SaveLIFE Podcast”  dives deep into the pressing issue of road safety, bringing conversations with experts and professionals who are dedicated to making roads in India safer. From government officials and traffic enforcers to medical professionals and policy advocates, each episode delves into their experiences, insights, and strategies that hold the key to transforming our roadways.

Our strong media partnerships are crucial for reaching a wide audience, shaping public opinion, and urging policymakers to make roads safer.

SaveLIFE Foundation is a reliable resource for media on road safety and emergency care. We offer the latest news, data along with in-depth analysis, subject matter expertise, detailed reports, and press releases. 

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    Road crashes are a relentless global killer, claiming 1.35 million lives annually – a devastating toll that surpasses even natural disasters. Sadly, 90% of these tragedies occur in the developing world. India faces a particularly severe crisis, losing over 450 lives daily on its roads, with the poor bearing the heaviest burden. To get further national and state-specific facts and figures related to road safety, please click here.  

    For national and state-specific facts and figures related to road crash fatality and injury numbers, please click here.

    The critical hour following a crash is the “Golden Hour.” During this time, timely help significantly increases a victim’s chances of survival. Therefore, it is essential that bystanders and passersby step up and help road crash victims as soon as possible. India’s Good Samaritan Law protects those who assist crash victims from harassment by medical, legal, or police officials. 

    Sadly, this wasn’t always the case: Before the Good Samaritan Law, fear of police harassment, legal complications, and a slow medical response often discouraged people from helping road accident victims. Resulting in countless preventable deaths.

    In 2016, the Supreme Court of India enforced guidelines protecting Good Samaritans, following a public interest litigation (PIL) filed by the SaveLIFE Foundation in 2012. This means anyone helping road crash victims or transporting them to a medical facility is legally shielded from harassment by medical, judicial, or enforcement officials. Section 134A of the Motor Vehicles Amendment Act 2019 further strengthens this protection.

    Helmets: In 2022, over 50,000 lives were needlessly lost on Indian roads because someone didn’t wear a helmet. Helmets are your first line of defence in a two-wheeler crash. 

    Seatbelts: Seatbelts drastically reduce your risk of severe injury or death in a car crash, yet in 2022, nearly 17,000 lives were lost due to not wearing them.  It takes a moment to buckle up –  a moment that could save your life or that of a loved one. 

    Helmets are lifesavers for anyone on a two-wheeler. Unlike car occupants, riders have no airbags or protective shell. In a crash, your helmet is your only defence against severe head and spinal injuries. Here’s how to ensure your helmet protects you:

    • Buy certified: Always choose an ISI-marked helmet for guaranteed quality.
    • Fit matters: It should be snug but not too tight.
    • Buckle it: An unfastened helmet is useless. Secure the strap every time.

    Speeding is the number one killer on Indian roads. In 2022, it caused over 1,08,000 deaths – more than all other crash causes combined. Even slight increases in speed dramatically reduce your reaction time and increase the severity of a crash.  The solution is simple:

    • Obey Speed Limits: They exist for your safety and the safety of others.
    • Demand Enforcement: Support strict policing and electronic speed monitoring to deter dangerous driving.

    SaveLIFE Foundation’s investigations reveal driver fatigue as a major cause of deadly truck crashes. To combat this, we must:

    • End Forced Long Hours: Hold truck owners and companies accountable for creating unsafe schedules.
    • Provide Rest Areas: Mandate frequent, well-equipped rest stops along highways.
    • Upgrade Technology: Require fatigue detection and crash prevention systems in all commercial vehicles.
    • Improve Truck Safety: Strengthen crashworthiness standards to protect truck drivers and other road users.

    These changes are urgently needed. SaveLIFE Foundation is actively advocating for these changes to prevent future tragedies and make our roads safer for everyone.

    Wrong-side driving is a deadly threat on Indian roads, causing nearly 43,000 fatalities between 2018-2022. This reckless behaviour carries severe legal consequences:

    • Fines and Jail Time: Offenders can face fines, imprisonment, or both under various sections of the MVAA and IPC.
    • Licence Cancellation & Vehicle Impoundment: Authorities can take these additional enforcement measures.

    However, penalties alone are not enough. SaveLIFE Foundation demands:

    • Zero-Tolerance Enforcement: Consistent impounding of vehicles and strict application of IPC charges in all cases.
    • Treating Deaths as Culpable Homicide: Stronger legal consequences for this deadly act.

    Yes! Distracted driving is a major cause of crashes. SaveLIFE Foundation’s study reveals alarming trends:

    • Most know it’s dangerous: 94% of respondents recognize the risk of phone use while driving.
    • Many do it anyway: 47% still take calls behind the wheel, with 20% reporting near-misses or crashes as a result.

    This disconnect between awareness and action is deadly. Using a phone while driving drastically reduces your reaction time and awareness, putting yourself and others at risk.

    SaveLIFE Foundation is combating distracted driving through research and awareness campaigns. As part of the awareness activities, the Foundation also created a short public service film for widespread digital dissemination of this road safety guidance.

    Pedestrians are among India’s most vulnerable road users. Common causes of pedestrian crashes include:

    • Dangerous Driving: Speeding, running red lights, wrong-side driving, distracted driving, and driving under the influence.
    • Unsafe Roads: Poor infrastructure, lack of sidewalks, inadequate crossings.

    SafeLIFE is leading the charge to make walking safer for everyone. To protect pedestrians, we need:

    • Road Audits: Identify and fix hazardous design flaws.
    • Stronger Enforcement: Crack down on traffic violations, using both on-ground and electronic policing.
    • SaveLIFE Initiatives: Our Tactical Urbanism trials and Zero Fatality Corridor model create safer road environments, prioritising pedestrian safety.

    Fog drastically reduces visibility, making winter driving treacherous. To keep people safe, we bring awareness to these simple behavioural shifts:

    • Slow Down: Fog distorts your sense of speed. Obey speed limits and always be ready to brake.
    • Use Low Beams: Maximise your visibility and help other drivers see you.
    • Eliminate Distractions: No phones, music, or other tasks that take your focus off the road.
    • Signal Your Actions: Use indicators before any turns or stops.
    • Don’t Stop Abruptly: If you must stop, pull off the road if safe and use your hazard lights.
    • Be Patient: Avoid risky overtaking. Your safety is worth the wait.

    Potholes are a monsoon menace, causing crashes, injuries, and even deaths. This is why:

    • Hidden Dangers: Water-filled potholes obscure their size and depth, leading to loss of control and crashes.
    • Poor Infrastructure: Substandard materials, lack of maintenance, and heavy traffic create a recipe for disaster.
    • Driver Errors: Low visibility and dodging potholes further increase crash risk.

    SaveLIFE Foundation demands action:

    • Implement Section 198A (MVAA 2019): This law holds road owners responsible for safety hazards.
    • Be a Cautious Driver: Slow down, especially in monsoons, and avoid flooded areas.

    Drunk driving shatters lives. In Delhi alone, it caused 51 deaths and 168 injuries in 2022. This reckless behaviour has devastating consequences:

    • Impaired Judgement: Alcohol impairs reaction time, decision-making, and coordination, increasing crash risk.
    • Festive Season Danger: Celebrations are no excuse for putting yourself and others at risk.
    • Ripple Effects: Drunk driving crashes cause not only death and injury, but also trauma for victims’ loved ones.

    SaveLIFE Foundation urges responsibility:

    • Never Drive Drunk: If you’ve been drinking, don’t get behind the wheel.
    • Choose Designated Drivers: Plan ahead for safe transportation.
    • Demand Stricter Enforcement: Especially during festive periods.

    Every day in India, over 25 children die in road crashes – some caused by underage drivers.  While Indian law permits 16-18-year-olds to drive limited 50cc two-wheelers, they often lack the judgement and experience to handle the risks of the road.

    The Law & Parental Responsibility:

    • Legal Limits: Underage driving is illegal and jeopardises the child and others.
    • Adult Accountability: The Motor Vehicles Act (2019) holds parents/guardians liable for a minor’s traffic offences, including imprisonment and fines.
    • Protecting Our Youth: Parents must guide their teens, ensuring they only drive legally permitted vehicles with proper training.

    SaveLIFE Foundation Urges:

    • Know the Law: Parents must understand the risks and their legal obligations.
    • Set a Safe Example: Don’t condone underage driving. Model responsible behaviour.
    • Prioritise Safety: Advocate for stricter enforcement of underage driving laws.

    Tragically, 9,528 children died in Indian road crashes in 2022 alone. This highlights a child safety crisis. Here’s why, and what we must do:

    • Seatbelts & Child Restraints Save Lives: They are mandatory, yet many parents dangerously ignore this law.
    • Unsafe School Transport: Overcrowded buses and vans lacking seatbelts put children at extreme risk.

    91.4% of Indians agree that stronger child road safety laws are needed. We’re raising public support and turning it into real action to protect our most precious cargo. The SaveLIFE Foundation Demands:

    • Parents: Buckle up your children EVERY time 
    • Schools: Ensure safe transport with enough seatbelts.
    • Authorities: Enforce child safety laws and transport regulations.

    India’s current system denies countless victims of crashes and other emergencies their basic right to lifesaving care. Why is this urgent?

    • Fragmented System, Unequal Outcomes: Quality care varies wildly. Rural areas are desperately underserved, and ambulance response is unreliable.
    • Lack of Standards = Suboptimal Care: Inconsistent protocols and training mean victims don’t always receive the best possible treatment.
    • Lives Lost Needlessly A truly “right to life” demands access to emergency care for ALL, regardless of location or circumstance.

    SaveLIFE Foundation’s Vision:

    A Right to Trauma Care would transform the system, ensuring:

    • Timely, Effective Treatment: For every victim, every time.
    • Equitable Access: No one is left behind due to where they live.
    • Global Best Practices: India can learn from nations where this right is already guaranteed.

    We can create a system that truly values every life. Join SaveLIFE Foundation in demanding a Right to Trauma Care for India.

    SaveLIFE Foundation’s Tactical Redesign trials are making Indian roads safer. We’ve conducted 21 trials nationwide to date. Here’s how they’re transforming road safety:

    • Temporary Fixes, Real Results: We test low-cost design changes (think better crossings, traffic calming) to see what works fast.
    • Community Input: We gather feedback from road users to ensure solutions meet their needs.
    • Systemic Change: Successes inform permanent design improvements, prioritising safety for pedestrians, cyclists, and everyone.

    Our Zero Fatality solutions target high-risk corridors and districts to scientifically eliminate road crash deaths. We work with governments to embed a comprehensive safety model into their systems, ensuring lasting change.  This means:

    • Government-Led Reforms: Shifting from partnerships to true ownership of road safety initiatives.
    • Holistic “Corridor” & “District” Programs: Addressing ALL factors in road crashes, from infrastructure and enforcement to trauma care.
    • Vision Zero Alignment: Prioritising human life above all else.
    • Customised Solutions: Collaborating with communities to overcome local challenges and avoid one-size-fits-all approaches.

    SaveLIFE Foundation’s aim isn’t just collaboration –  it’s transforming how governments worldwide approach road safety, saving countless lives.

    To know more about the Zero Fatality Solutions, click here.

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    Media Kit

    The SaveLIFE Foundation Media Pack is a comprehensive downloadable ZIP file containing essential resources for media professionals.

    Inside, you’ll find detailed profiles, biographies, and high-resolution photographs.

    This curated collection provides easy access to all relevant information and statistics on road safety and trauma care.

    Download Media Kit

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